The growing rate of diet-related illness, especially among children is staggering. Ballooning health care costs and an overburdened care system make treatment more difficult than ever.
Mounting evidence points to the correlation between predatory marketing and the rise in diet-related illness among children and young people.
Health professionals are on the frontlines of the crisis and every day their efforts to protect public health are undermined by junk food promotions. The collective leadership of clinicians and the public health community is critical in urging McDonald's to change course.
The letter was released on the eve of the McDonald's shareholder meeting and on the heels of the Federal Trade Commission's (FTC) proposed guidelines on junk food marketing to kids.
Before its official launch, more than 550 health professionals and institutions had already signed on. And that number has now grown to more than 3000 health professionals and institutions worldwide.
If McDonald's truly values public health as it claims to, it will heed this appeal from those who know best.
Corporate Accountability International's Value [the] Meal Campaign is working to reverse the epidemic of diet-related disease and build a more sustainable food system by challenging the abuses of the fast food industry. Value [the] Meal is mobilizing tens of thousands of people across the country in calling on the fast food industry to:
Corporate Accountability International is a membership organization that has for 35 years protected people by effectively challenging irresponsible and dangerous corporate actions around the globe.
Its successes have been numerous. Corporate Accountability International led the Nestlé Boycott, which advanced sweeping changes in the food corporation's aggressive marketing of infant formula, led the successful Send Joe Camel Packing initiative, and played a lead role in the development of the World Health Organization's global tobacco treaty. In 2010, Corporate Accountability International built grassroots support in San Francisco for a policy that sets basic nutritional standards for the use of toy giveaways in children's meals. The organization co-authored a groundbreaking report, "Slowing Down Fast Food: A policy guide for healthier kids and families" in 2012 to provide crucial tools to aid communities across the country end fast food marketing in their own backyards.